IMAX CASE STUDY Essay Example | Topics and Well Written Essays - 2000 words

IMAX CASE STUDY - Essay ExampleLarge hide formats argon a relatively new concept and it offers a wide range of exciting opportunities. There are very few players in this department and it is primarily dominated by IMAX which is in this business for a long time now.PESTEL analysis is done to understand the current situation. It has been established from PESTEL Analysis that engine room is the most crucial factor for large screen formats. US is a tech savvy nation and hence this was the first market which was targeted by this industry. IMAX has actual superior technology in due course of time which provides a competitive advantage to it.With the growing popularity of movies like Avatar and Alice In Wonderland new players are lining up to take advantage of the opportunity. Vertical Integration is a prime charecterstic of this industry and IMAXs biggest buyers Regal and APC are coming up with their own large screen formats.Next the report tries to identify the internal factors which affect IMAX. IMAXs strength and weakness is established in this part. It is followed by catch the opportunities and threats that IMAX has.Political The Federal Communications Commission has plans to implement a National Broadband Plan ensuring internet for all (Hanchard, 2010).This would mean that pay per views would increase which readiness affect box office sales.Economical America has been through the worst financial crisis. However it is on a recovery path with things getting book binding to normal. The per capita income of US in 2009 was $39,138$ (Bureau of Business & Economic Research, n.d.).US has the highest number of movie audience per capita of population which stands at 5.3 films each year. Out of this if people who didnt tally atleast a movie in one year, then the figure goes to 8.6 films.Legal Piracy is a major problem in US. Motion Picture standoff of America estimated an annual loss of more than $3 billion because of piracy. The