An Application For Cbu s Nurse Practitioner - 1256 Words

Former U.S. Representative for Texas, Solomon Ortiz, once stated â€Å"Education is the key to success in life, and teachers make a lasting impact in the lives of their students.† For my capstone project, my team and I chose to develop an application for CBU’s School of Nursing. Our capstone project attempts to prove Ortiz correct by providing CBU’s Nurse Practitioner students with an educational application that prepares them for success in their health care environment and providing CBU’s Nurse Practitioner professors with the tools to make lasting impacts on their students. To make the utmost impact, our capstone team began by carefully eliciting the requirements from the head professors of CBU’s Nurse Practitioner program. After elicitation†¦show more content†¦Moreover, the social skills obtained from our application enable CBU’s Nurse Practitioners to have a positive impact for God’s Kingdom through the connections and i nteractions they have with patients and hospital colleagues. They are provided the chance to live out and share the gospel. In a global context, our capstone project will also have a social impact by providing any university with real-life experience for their students. Students will have the chance to enter their work environment with more preparation and comfort. They will also be able to receive feedback from their patients so that they can improve upon their interactions with patients. Ultimately, this will lead to higher satisfaction for patients and hospitals. Our project can provide the health care system with more satisfaction among patients and improved analytical skills among Nurse Practitioners. Our capstone project also has a major economic impact on the local community and in a global context. In the local community, we are providing free software for CBU’s Nurse Practitioner professors and students to utilize. From prior research for developing our capstone project, we discovered that the hospital simulation software can range anywhere between four hundred dollars per individual to up wards of tens of thousands of dollars. The pricing of reliable and effective hospital simulation software makes for challenging

Costa Rica - 945 Words

Costa Rica, a country of Central America, covers an area of 19,730 square miles. The capital is San Josà ©. Extending from northwest to southeast, Costa Rica is bounded on the north by Nicaragua, along its 185-mile northeastern coastline by the Caribbean Sea, on the southeast by Panama, and along its 630-mile southwestern coastline by the Pacific Ocean. br brCosta Rica has a narrow Pacific coastal region that rises abruptly into central highlands. The highlands, forming the rugged backbone of the country, descend much more gradually toward the generally wider Caribbean (Atlantic) Plain. The Pacific coast is generally lowland in character, and, like the Caribbean coast, it is lined with white sandy beaches. The country has made use of†¦show more content†¦Most speak both Spanish and a Jamaican dialect of English, and Protestantism is the most widespread religion. In the Pacific south and on the San Carlos Plain, part of the northern lowlands, language and religious preferences are mixed. Most Costa Rican diversions are cosmopolitan rather than nationalistic in nature. The people of Costa Rica attend films with great frequency, enjoying international cinema. They listen to an extraordinary variety of music, especially from the many radio stations in the country. Residents of the Meseta Central attend the National Theatre, where the music played and the drama performed may come from any part of the world. br brCosta Rica has a developing market economy largely based on coffee and banana exports. Large gains in economic growth were interrupted in the mid-1970s, when plummeting coffee prices and substantial increases in oil prices resulted in a significant decline in agricultural production. Even so, agriculture accounts for approximately one-fifth of the gross domestic product (GDP) and employs more than one-fourth of the work force. Coffee is the single largest export item; other cash crops include bananas, beef, sugar, and cocoa. Staples such as corn, beans, and rice are also widely grown. The government has distributed high-yield varieties of coffee to growers and has provided farmers of other crops with improved seeds. Poor market conditions and badShow MoreRelatedIt in Costa Rica1036 Words   |  5 PagesCosta Rica Costa Rica is a peaceful Central American country fronting both the Atlantic and Pacific Oceans. It has almost 4 million residents, a stable democratic government, no army, and is host to Central America s largest hi-tech community, including the Latin American Headquarters of Microsoft and one of Intel s most modern chip fabrication plants. Many major US high-tech corporations maintain offices or branches in Costa Rica including IBM, Oracle, Dell, Apple, Compaq, Cisco, and othersRead MoreThe Xenophobia Of Costa Rica1890 Words   |  8 PagesThe Xenophobia of Nicaraguans in Costa Rica Introduction Migrant labor is omnipresent in global supply chains that seek labor at a reduced cost. It is of no surprise that migrant labor is being used in coffee cooperatives and plantations in Costa Rica. When visiting Costa Rica we were able to visit numerous coffee plantations. Most of these plantations used migrant labor from Nicaragua, Panama, the regional indigenous population of the Guaymi, and even local Costa Ricans. The focus of this reportRead MoreCosta Rica Essay1117 Words   |  5 PagesCosta Rica Known for its natural beauty and gracious people is a small country located in Central America. Located between the countries of Nicaragua and Panama, bordered by both the Pacific Ocean and Caribbean Sea is a true gem, the Republic of Costa Rica. Located ten degrees north of the equator Costa Rica is in the tropics and even though it is a small country it has a very diverse landscape and a variety of weather as well. One unusual aspect of Costa Rica is that the country has no armyRead More Costa Rica Essay1076 Words   |  5 Pages Costa Rica nbsp;nbsp;nbsp;nbsp;nbsp;Known for it’s natural beauty and gracious people is a small country located in Central America. Located between the countries of Nicaragua and Panama, bordered by both the Pacific Ocean and Caribbean Sea is a true gem, the Republic of Costa Rica. Located ten degrees north of the equator Costa Rica is in the tropics and even though it is a small country it has a very diverse landscape and a variety of weather as well. nbsp;nbsp;nbsp;nbsp;nbsp;One unusualRead More Costa Rica Essay900 Words   |  4 Pages Costa Rica, a country of Central America, covers an area of 19,730 square miles. The capital is San Josà ©. Extending from northwest to southeast, Costa Rica is bounded on the north by Nicaragua, along its 185-mile northeastern coastline by the Caribbean Sea, on the southeast by Panama, and along its 630-mile southwestern coastline by the Pacific Ocean. Costa Rica has a narrow Pacific coastal region that rises abruptly into central highlands. The highlands, forming the rugged backbone of the countryRead More Costa Rica Essay1076 Words   |  5 PagesCosta Rica   Ã‚  Ã‚  Ã‚  Ã‚  Costa Rica is a Central American republic located north of Panama and possessing two seacoasts (Pacific-west, Caribbean east). The capital and largest city, San Jose, is located in the central mountain valley. Costa Rica is notable among many Latin American countries for its long-standing democratic form of government. Costa Rica is well known for their hydroelectric plants and agricultural goods. I.  Ã‚  Ã‚  Ã‚  Ã‚  Government: 1)  Ã‚  Ã‚  Ã‚  Ã‚  Capital: San Jose 2)  Ã‚  Ã‚  Ã‚  Ã‚  Country: Costa Rica 3)  Ã‚  Ã‚  Ã‚  Ã‚  ThereRead MoreThe Culture Of The And Costa Rica1650 Words   |  7 Pagesleaders in how business is conducted to the appeal we wear and how our dietary needs are met. Belize and Costa Rica are two examples of the creative balancing act needed to understand the past to use the knowledge for making the informal decision, such as on cultural issues, environmental, religion choices, language, and economic development. Spanish explorers imprint has been left in Belize and Costa Rica throughout each infrastructure, religion and demographic. However, the first to establish a legacyRead MoreThe Influential Example Of Costa Rica973 Words   |  4 PagesBranding: The Influential example of Costa Rica (Essential Costa Rica) Nation Branding is a tool that helps to measure, build and manage the reputation of a country. Essential Costa Rica is the country’s brand; it tries to â€Å"sell† and promote Costa Rica as a high tech industry and innovative country, it showcases the nation ´s advanced export capacity as well as its leadership in protecting natural resources and promoting sustainable development. Essential Costa Rica aims to promote the country as a destinationRead MoreUniversal Healthcare At Costa Rica859 Words   |  4 PagesUniversal Healthcare in Costa Rica Veronica B. Ortner Miami Dade College Universal Healthcare in Costa Rica Aside from being an amazing place to vacation, Costa Rica has some of the best healthcare in Latin America. In the U.S. healthcare is outrageously expensive. Even with Obamacare, some people can’t afford it. Costa Rica has universal healthcare, which has been up and running for more than 70 years, where everybody is cover. In an article written by Chris Gilbert for the Centre Daily Times heRead MoreCosta Rica And Its Effects On The Economy1035 Words   |  5 PagesCosta Rica was home to by an estimated four hundred thousand Indians when Columbus found it in 1502. The Spanish began their conquering of the country in 1524. The region grew very slow and was governed as a Spanish province. Costa Rica took their independence in 1821 but was engrossed for two years by the Mexican empire. It became a republic in 1848. It was ruled by the dictator Tomà ¡s Guardia from 1870 to 1882 with the help of his massive army. (Costa Rica, 2014) Since then, Costa Rica has enjoyed

Managing Change Exercises Free Essays

Redesign Roles The process of redesigning roles among business organizations actually aim to make it possible for business staffs to gather ways by which they are able to extend their skills, their capabilities of completing their jobs as members of the organization. The major aim is to actually serve the company right through equalizing the ways by which the staffs are given their chance of differentiating their environment with that of the others. This then would naturally hold the employees strongly capable of shifting their capabilities of completing their jobs with the organization. We will write a custom essay sample on Managing Change Exercises or any similar topic only for you Order Now Shifting their responsibilities actually open the employees to new wave of tasks that actually enhance their skills as individuals as well as assets of the organization. The aim of shifting their responsibilities and roles in the organization actually aims to help them get over the effects of work boredom. 2- Redesign Reward System Everyone has the right to have a chance to enjoy company rewards. It is essential however that the required standards for such rewards be shifted every now and then to allow others have a chance to enjoy the benefits of the said rewards according to their capabilities as individual workers of the company. Shifting the different requirements for the said rewards is a certain step up for the organization’s way of motivating their people. 3- Act Consistently with Advocated Action Without the administration’s wise judgment of the situations that they are supposed to deal with, it is undeniable that the decision making process within the organization would weaken thus making it harder for the business company to progress as a group of asset staff members within the industry that they are involved with. Moreover, the lack of advocated action on the part of the administration would cause the entire organization to fail within the plans that they themselves have set to complete. Most likely, failure is the result of the major plans that they are to suspend as part of the organization’s progress. 4- Encourage â€Å"Voluntary Acts of Initiative† Encouragement is one of the key reasons why people stay at the jobs that they are working at. Primarily, people feel that they are special or are worthy of the company if they are able to understand the fact that they are given the right attention by their employers through encouraging them to be their best at doing the tasks that they are particularly appointed to complete. Failure to do so would naturally cause the organization’s failure in terms of boosting its staff’s morale in performing well at their jobs. It is necessary that a company’s administration be able to adjust its priorities so as to be able to set the encouragement that they think is needed by the staff. No matter how diverse the people within the organization maybe, the effective strategies of the administration in posting the plans for encouragement could actually boost the morale not only of the individuals but of the entire organization as well. EXERCISE 12.4 â€Å"Reflection on Your Experience of Change: Profile of Yourself 1. Repeat this list 2. Rate yourself in regard to each action. The actions that have been mentioned within these activities are of high importance to the author as he views hem as primary foundations of organizational success. As for personal evaluation, the application if the two factors of management as mentioned herein has a good rating on the part of the author’s self-evaluation, whereas, the second phase of management which includes the two other factors of management is where the author rates quite lower than the accepted average rating. This is because of the fact that the author might have actually intended to boost the moral of the employees as individuals thus forgetting the fact that they have to be motivated as part of the entire organization’s work force. 3. Which are the actions that you have identified as most in need of attention (those you rated poor or very poor)? Through the personal evaluation that the author of this paper has done, he has primarily observed that the factors on advocated actions and the voluntary acts of initiative are the ones that require immediate action on the part of the organization that the author is currently involved with. This is because of the fact that the people who are working within the organization that he is involved with are not given much attention as they are not given fine options of actually being involved within the plans of the entire group. Hence, as a result, they are less motivated to perform at their best in the job-tasks that they are appointed with as part of the company. Consequently, the author of this paper aims to encourage the organization in actually giving importance to the said factors of business procedures. 4. Where possible, discuss your ratings with others in the group/class. Are any particular actions most commonly nominated as needing attention? What could be done to develop your capacity in this regard? The factor that commonly requires action within the group is that of the Voluntary Acts of Initiative. It has been observed through the evaluation that the said factor of management is less likely given attention to by the administration as the people intend to be directed by the administration than that of actually serving as part of the company in a voluntary manner. The idea is that less people are able to take consideration of their actions as well as to how these acts particularly affect that of the organizations that they are currently working for. The assets and the major foundations of the organization lie stable within the capabilities of the organization’s employees to work well, as well as voluntarily for the sake of their organization’s success. True, with the self-pursuing attitude of the workers as the administration of the organization itself work well with them, the organization could stand tall in progress, thus continuously advancing in terms of prosperous profit gains and performance level upgrade on the part of the employees. References: Paul D. Houston , Stephen L. Sokolow. (2006). The Spiritual Dimension of Leadership: 8 Key Principles to Leading More Effectively. Corwin Press. Peter G. Northouse. (2006). Leadership: Theory and Practice. Sage Publications, Inc; 4 edition. Sage Publications, Inc; 4 edition. ISBN-10: 141294161X. Stephen R. Covey. (2004). The 7 Habits of Highly Effective People. Free Press; 15 Anv edition. ISBN-10: 0743269519. Lynne Joy McFarland. (2001). 21st Century Leadership: Dialogues With 100 Top Leaders. The Leadership Press; Reissue edition. ISBN-10: 0963601806. Bolman, L.G. Deal, T.E. (2003) Reframing Organizations: Artistry, Choice and Leadership, San Francisco, CA: Jossey-Bass. Mark Williams. (2001). The 10 Lenses: Your Guide to Living Working in a Multicultural World (Capital Ideas for Business Personal Development). Capital Books. How to cite Managing Change Exercises, Essay examples

Marketing Course of Action for Advancement and Globalization

Question: Discuss about theMarketing Course of Action for Advancement and Globalization. Answer: Introduction The present world of technological advancement and globalization has made the competition among the various companies and business organization fierce. Therefore, the various companies as well as the business organizations often take the help of several innovative marketing strategies to outrival their competitors. It is to be noted that the various strategies as well as marketing policies are designed by the various companies and business organizations to bring about an overall growth and development of their concerned company or business organization (Jobber Ellis-Chadwick, 2012). The concept of marketing is a very traditional one and the various companies and the business organizations have been taking the help of this particular tool to enhance their business profits (Armstrong, et al., 2015). However, the concept gained popularity in the 19th and the 20th century with the advent of globalization (Armstrong, et al., 2015). The present day marketing focus is not only on the promo tion of the products as well as the services offered by the various companies as well as the business organizations but also on effective pricing strategies (Wilson et al., 2016). Therefore, it will not be too far-fetched to comment that the prospects of a company or business organization depends on the kind of marketing strategy which they adopt and also on the particular scenario in which they are being used. The effectiveness of a marketing strategy depends on the scenario as well as the context in which they are being used (Wilson et al., 2016). This report intends to give an overview of the specific marketing courses of action and their related aspects. The use of marketing for gaining competitive edge The article Marketing Intelligence as a Strategic tool for Competitive Edge written by the author Goddy Osa Igbaekemen and published in the journal British Journal of Marketing Studies intends to provide an overview of the way marketing strategies are being used by the various companies as well as business organizations to gain competitive advantage over their competitors (Igbaekemen, 2014). In the opinion of the author, Marketing is becoming a battle based more on information than sales power (Igbaekemen, 2014). It is to be noted that the fierce competition which the various companies as well as the business organizations are experiencing are compelling them to undertake a thorough analysis of their external and internal environment in which they are operating and thereby devise effective strategies to counteract the competition faced by them (Hartley Claycomb, 2013). Therefore, many companies as well as business organizations often take the help of various innovative marketing str ategies. In the opinion of the author the sole fulcrum of her study is to investigate how marketing information system could help in achieving or attaining competitive edge and the way the various companies as well as the business organizations can utilize this particular aspect to enhance their prospects in the market not only in the context in the present time but also keeping in view the future as well (Igbaekemen, 2014). It is significant to note that the solution to this particular problem in the opinion of the authors is to take the help of effective marketing intelligence and the adoption of suitable marketing intelligence system for an organization (Igbaekemen, 2014). The author in this particular article tries to find out the major factors which influence the marketing decisions made by the various companies or the business organizations and also the various policies and the strategies which they often take the help of in order to gain a competitive edge over their competitors in the international and the local market. In the opinion of the author there are several factors like the need for information, the uncertainty of the future events, environmental factors, complexity of the marketing activities, decision making factors, quality of the products or the services offered, supply of raw materials, technological considerations and others which influence the marketing strategies adopted by the diverse companies and the business organizations (Igbaekemen, 2014). In addition to this, the author also emphasizes the needs as well as the importance of the marketing decision support system for the formulation and the effective implementation of the var ious marketing strategies used by the companies and the business organizations (Igbaekemen, 2014). The findings of this particular can be implemented in the every business world to gain effective competitive edge by the various companies as well as the business organizations over their competitors and rivals. It is significant to note that in this particular article the author speaks about the need for the development of effective marketing intelligence as well as marketing decision support system which will help the various companies as well as business organizations to develop strategies as well as policies which will lead to their overall growth and development. Therefore, the various marketing managers can utilize these concepts which the author articulates in the article to develop effective marketing strategies to outrival their competitors and also to succeed in the longer run. In addition to that, the author also articulates the various factors which the various companies as well as the business organizations should take into consideration for the formulation and the imple mentation of the marketing strategies. It is to be noted that the present day marketing managers can take those factors into consideration for the formulation and the implementation of the marketing strategies developed by them for the overall growth as well as the development of the company or the business organization concerned (Babin Zikmund, 2015). I would like to comment here that the concepts raised in the article in my opinion are very relevant in the present day business world and the various companies as well as the business organizations should take into consideration these factors while designing their marketing strategies and also during the implementation of them for the achievement of their desired goals and objectives. As already mentioned the effectiveness of the marketing strategies depends on the context as well as the scenario in which they are used. Therefore, the various marketing managers should study the internal as well as the external environment in which they are operating and also the marketing strategies adopted by their competitors and other companies into consideration before formulating their own marketing strategies and implementing them. Marketing and social media The article Classroom Community, Pedagogical Effectiveness, and Learning Outcomes Associated with Twitter Use in Undergraduate Marketing Courses written by Theresa B. Clarke and C. Leigh Nelson and published in Journal for Advancement of Marketing Education in the year 2012 intends to give an overview of the process of marketing and the use of various social media platforms like Twitter, Facebook and others in that particular process (Clarke Nelson, 2012). This particular study by the authors tries to analyze the effects of the use of the Twitter in the process of marketing and the way this particular technology can be utilized to enhance the process of marketing (Clarke Nelson, 2012). The authors in this particular article try to analyze the impact of latest technologies as well as innovations on the process of marketing utilized by the various companies as well as the business organizations (Clarke Nelson, 2012). It is to be noted that the advent of the latest technologies as well as innovations have drastically changed the way the various companies as well as the business organizations conduct their business (Babin Zikmund, 2015). A pertinent example of this is the use of the latest technology as well as the innovations like the use of the various forms of electronic media for the conduct of their business. Thus, the various companies take the help of various social media platforms like Twitter, Facebook and others for the purposes of the promotion of their products and also to analyze the needs as well as the requirements of the customers in the most effective manner (Clarke Nelson, 2012). Therefore, it would not be too far-fetched to say that the various so cial media platforms have become an important part of the marketing strategies adopted by the various companies as well as the business organizations. The various marketing managers in the present day business world face various problems related to the process of marketing (De Mooij, 2013). The major dilemma which most of the managers face is which marketing strategy they should use in a bid to promote their products as well as services and also to bring about the overall growth and the development of their business organization or the company concerned (De Mooij, 2013). Therefore, the various marketing managers often take the help of the various forms of electronic media to promote the products as well as the services offered by their company or the business organization concerned. The use of the various forms of social media not is time saving but also is very cost effective (De Mooij, 2013). It also provides the various companies as well as the business organizations with the option of finding the needs and the requirements of the customers in the best possible manner. Therefore, the various marketing managers often resort to th e use of the various forms of social media for the process of marketing of their products as well as services. I would like to comment here that I totally agree with the concept which the authors argue about in this particular article. The present day world of technological advancement does calls for the use of latest innovations as well as technology for the purposes of business. Therefore, the various companies as well as the business organizations should try to use the latest innovations as well as technology for the purposes of their business and more specifically for the purposes of marketing. Marketing strategy and Organizational Performance The article Impact of Environmental Dynamism on Marketing Strategy Comprehensiveness and Organizational Performance written by the authors Wael Mohd, Subhi Idris and Raed A. Momani in the year 2013 was published in the International Journal of Business and Management. It gives an overview of the relationship between the various marketing strategies and organizational performance (Idris Momani, 2013). It is to be noted that this is one of the very few articles which try to analyze the relationship between the two concepts. The authors in this particular paper try to explore the relationship between the concepts of marketing strategy and organizational performance. The performance of the employees within a particular company or business organization is directly related to the performance of the employees (Idris Momani, 2013). The marketing strategies which the companies or the business organizations is directly related to and also affects the performance of the employees. It is often seen that if the marketing strategies used by a particular company or business organization is innovative and technologically advanced then the employees within that particular organization or the business organization naturally feel the desire to perform better. The marketing managers related to the various companies as well as the business organizations can utilize this particular concept not only to enhance the performance level of their employees but also to develop new innovative and technologically advanced marketing strategies. It is to be noted that the various marketing strategies which a company or a business organization uses has a direct impact on the brand image of the company or the business organization concerned (De Mooij, 2013). Therefore, the various marketing managers should take these factors into consideration for the formulation as well as the implementation of their marketing strategies. It is to be noted that both the concepts of marketing strategies as well as organizational performance form important aspects of the entire business strategies of the various companies as well as business organizations. Therefore, the various companies as well as the business organizations should take both these factors into consideration for the development of their marketing strategy and also for their implementation. Conclusion Therefore, from the above discussion it becomes apparent that marketing forms an important aspect of the overall business plan of the various companies as well as the business organizations. It is to be noted that the various companies as well as business organizations use several innovative marketing strategies in the present times to outrival their competitors. In addition to this, an effective assessment of the internal as well as the external is also important for the formulation and the implementation of the various marketing strategies. It is to be noted that the effectiveness of the various marketing strategies depends on the scenario as well as the context in which they are used and therefore the marketing strategy which was useful for one company or business organization may not be effective for another company or business organization. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Babin, B. J., Zikmund, W. G. (2015).Exploring marketing research. Cengage Learning. Clarke, T. B., Nelson, C. L. (2012). Classroom community, pedagogical effectiveness, and learning outcomes associated with Twitter use in undergraduate marketing courses.Journal for Advancement of Marketing Education,20(2). De Mooij, M. (2013).Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Hartley, R. F., Claycomb, C. (2013).Marketing mistakes and successes. Wiley. Idris, W. M. S., Momani, R. A. (2013). Impact of environmental dynamism on marketing strategy comprehensiveness and organizational performance.International Journal of Business and Management,8(9), 40. Igbaekemen, G. O. (2014). Marketing intelligence as a strategic tool for competitive edge.British Journal of Marketing Studies,2(5), 17-34. Jobber, D., Ellis-Chadwick, F. (2012).Principles and practice of marketing(No. 7th). McGraw-Hill Higher Education. Wilson, A., Zeithaml, V., Bitner, M. J., Gremler, D. (2016).Services marketing: Integrating customer focus across the firm. McGraw Hill.

1984 Review Flashcard

1984 Review

Formatting Book Titles in the Digital Age

Formatting Book Titles in the Digital Age Formatting Book Titles in the Digital Age Formatting Book Titles in the Digital Age By Maeve Maddox A reader wonders why he is seeing book titles presented in all capitals: Ive even seen publishers and editors do it, so I started thinking maybe I was misinformed. Typing book titles in all caps is a peculiarity of the publishing industry. According to The Chicago Manual of Style, the practice originated in the days of the typewriter when titles that are now easily italicized on a computer had to be underscored; typing the title in all caps for industry correspondence and interdepartmental memos saved time. The all-caps practice has continued into the digital age, perhaps because early email programs transformed italics into gibberish; typing titles in all capitals insured that they would be readable. Most of today’s email programs handle italics perfectly well, but the practice persists. Many sites offering advice to writers recommend the all-caps approach when corresponding with publishers and agents. Here’s an example from a model query letter on the Writer’s Digest site: I’m currently seeking representation for my YA [Young Adult] novel, FALLS THE SHADOW. Given your interest in science fiction, I thought it might be a good fit for your list. CMOS does not approve, not even for email. Their recommendation â€Å"when italic type is unavailable† is to type an underscore at the beginning of the title and another at the end of the title, as in this example: When I first read _The History of the Siege of Lisbon_, I was so grateful to discover a book about a proofreader that Saramago’s hypnotic stringing together of sentences nearly sent me into an ecstatic trance. Here is the CMOS stance on the formatting of titles of creative works: 1. The titles of novels, long poems, movies, and television series are italicized. The Lion, the Witch, and the Wardrobe (a novel) Flowers for Algernon (a novella, but still long enough to warrant an italicized title) Paradise Lost (a poem of about 10,000 lines) Enoch Arden (a poem of about 900 lines) To Have and Have Not (a movie) Downton Abbey (a television series) 2. The titles of short stories, short poems, songs, chapter titles, and television episodes are enclosed in double quotation marks. â€Å"Lucy Looks into a Wardrobe† (chapter title from The Lion, the Witch, and the Wardrobe) â€Å"Ulysses† (short poem of 73 lines) â€Å"Deus ex Machina† (episode title of television series Person of Interest) â€Å"When You Wish upon a Star† (song) Note: British usage prefers single quotation marks (e.g., ‘Ulysses’). As with certain other matters concerning mechanics, The Associated Press Stylebook does not concur with CMOS. AP style recommends enclosing the titles of all of the following in quotation marks: books computer games movies operas plays poems albums songs radio and television programs lectures speeches works of art AP does not enclose the following works in quotation marks: the Bible catalogs almanacs directories dictionaries encyclopedias gazetteers handbooks software programs As with apostrophe use, it’s up to the writer to choose a style guide to follow. Writers in search of publication are probably wise to do as the Romans do. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Yours faithfully or Yours sincerely?Confused Words #3: Lose, Loose, Loss"Wracking" or "Racking" Your Brain?

Research proposal on the impact of marketing strategies and loyalty Dissertation

Research proposal on the impact of marketing strategies and loyalty scheme of TESCO - Dissertation Example The methodology to be adopted in conducting the research proposal consists of both primary research and secondary research aimed at the management and consumer base of Tesco. The data obtained from the research consist of qualitative data, through interview and observation and quantitative data, with the help of questionnaires. These quantitative and qualitative data were analysed based on the answers of the interviewee and also with the help of graphs and charts obtained from questionnaires. Description Background to Research Literature Review Marketing Strategies Ranchhod and Gurau (2012:1) reflect that the strategies framed by a business corporation reflecting on key changes in the external environment while working effectively based on its resource base to gain enhanced position in the existing market place constitutes the marketing strategies of the firm. The external environment of a business corporation is susceptible to large amount of changes owing to alterations in the dema nd pattern of the existing consumer base owing to alterations in the socio-economic profile of the people. Further the external environment of a business corporation is also subjected to legislative and policy changes where again new technologies are also introduced in the business unit. Depending on such changes the strategies of the company focusing on the market trends also tend to change accordingly. Marketing Strategies in Retail Retail companies operating in the global sphere also tend to act based on different marketing strategies to compete effectively in the different markets. Lamb, Hair and McDaniel (2011:241-245) state that the marketing strategies of retail corporations are created and made effective to fulfil certain key objectives like gaining an enhancement of consumer traffic in the different stores, enhancing the sale of its products and services and also in gaining an enhanced consumer awareness in the densely populated retail market. The first strategic initiative that needs to be taken by the retail companies is to focus on gaining the target market through effective segmentation based on demographic, psychographic and geographic profile of the total consumer base. Further the retail market being an integral part of the service marketing companies tend to work based on the seven Ps to formulate the total marketing mix strategy. Firstly retail companies’ work on enhancing the assortment depth of the products thereby helping consumers to choose from a plethora of different options in regards to a specific product category. Secondly in close conformity to the type of consumers in the target market based on social and economic conditions the retail companies are required to set the price for its products. The retail companies can also go for a price mix where certain categories of products can be priced in a premium fashion, while others in a discounted or low price fashion depending

Digital tools and architectural visualization Term Paper

Digital tools and architectural visualization - Term Paper Example The report has found out that technology has changed the way designing used to be done. There is a whole lot of digital tools and computer software’s in use currently that have eased the work of an architect. Architects are using animation technologies and software’s that are projecting building in an almost real manner. The report analyses in detail the use of technology in the profession and its significance in future world of architecture. Table of Contents 1.0 INTRODUCTION 4 2.0 LITERATURE REVIEW 5 3.0 ANALYSIS OF DIGITAL TECHNOLOGY IN ARCHITECTURE 10 4.0 Digital Visualization Technical Overview 13 Benefits of the transition to digital Architectural Visualization 15 5.0 CONCLUSION 16 Revit 16 ArchiCAD 16 SketchUp 17 Rhinoceros 3D 17 AutoCAD 17 Works cited 19 1.0 INTRODUCTION Architecture is probably ranked among the world’s oldest professions of all time, it is an art in itself and only people with unrivalled creative genius were associated with the professio n. Many buildings and monuments have been built through this science right from the medieval times. Architectural design is among the professions in the world that have direct effect on us, we probably would not be seeing the kind of buildings that pride our skylines today were not for this profession. A while back architects performed their trade through sheer creativity and drawing. It called for individuals who are highly creative, good in drawing and men who were good in mathematics. We can say, it called for artists who are above the basic level, to come up with sketches and designs, it required for calculation and good drawing capability since architects did not have the advantage of technology assisted designs during their time. This is a profession that requires at most care in order not to make mistakes that will be threatening to the whole process of construction. Technology has come up with tools to help in the development of architectural designs which are more accurate and deliberate on quality to cut down on costly mistakes. All said and talked about, architecture has not gained the necessary audience and not many people care to understand the ropes. Therefore despite the improvement in technology some segments of architects have refused to move with technological tide deciding instead to maintain the traditional way of doing things. The researcher hence found it necessary to bring to light all the gains made in the architectural world primarily focusing on technology and tools available to architects to make their work stand out while improving on quality. It should be understood that the current complex designs seen in the first world countries would not have happened without complex digital technology to birth a design. Currently it is possible to build structures that seem to defy gravity and structures which respond positively to environment thanks to improved technology on architecture. Without architects great structures cannot be created, hence the researcher found motivation with the kind of progress that has taken place and needs to be known. In this report the researcher meant for it to address the following points while making them the main objectives points-: Types Digital tools used in architecture focusing also on available software’s What is visualization and how it has helped in designing The impact of technology on arc

The Great Gatsby Research Paper Example | Topics and Well Written Essays - 1000 words

The Great Gatsby - Research Paper Example An analysis of the novel ‘Great Gatsby’ is imperative without taking a closer look at the character of Nick as it is through him that the reader gets to meet and know about the other characters as well as understand the mysterious life of Jay Gatsby. This paper analyzes on whether Nick is a morally upright honest narrator who gives the reader an unflinching look at the consequences of decadence or if he is untrustworthy and blinded by his admiration of wealth and glamor? Fitzgerald uses Nick as a point of reference to all the other characters in the novel and its setting. The novel kicks off in the summer of 1922 when Nick moves to New York. He is originally from Minnesota and moves to the city to learn on the bond business. He rents a house in the fictional West Egg district of Long Island which gets displayed in the novel as unfashionable (Fitzgerald 2). The area is populated by a newly rich group of individuals who have made their fortunes just recently (Fitzgerald 18). This group of the newly rich is not shy to show off their wealth. Living next door to Nick in a gigantic gothic mansion is Jay Gatsby who is mysterious and throws lavish parties every Saturday night. Unlike the other populace of West Egg, Nick is socially connected in East Egg, a more fashionable are of Long Island and home to the established upper class. his cousin is Daisy Buchanan who is married to Tom, a classmate of Nick’s at Yale. Nick is introduced to Jordan Baker, w ith whom he starts a romantic relationship, by Daisy and Tom. Through Jordan, Nick gets to learn of Myrtle Wilson, Tom’s love. Through the progression of the summer, Nick gets invited one of Gatsby’s legendary party’s where he finally gets to meet him. As a cousin to Daisy Buchanan and next door neighbor to Gatsby, Nick proves the perfect choice of narrator for the novel. He is at a position where he is able to

Factors Influencing While Purchasing Tyres

Factors Influencing While Purchasing Tyres Abstract   In this project I have study of â€Å"factors influencing while purchasing tyres† JK tyres manufactured by Jk Tyre Industries. In this competitive era of marketing where the satisfaction of the customer towards the product is become first priority, it is therefore very important to analyze customer behaviour. Consumer behaviour can be looked upon as study of how individuals make decisions on how to spend their available resources like time, effort, money in various consumption related items. The understanding of customer needs and wants is one of the major underpinning construct of marketing. Without putting customer on the top company cannot get success, forgetting success every company should target customer, because market is totally customer oriented. This project evaluated which factors influence the customer most when he/she goes for purchasing tyres. Finally I have given some views and suggestions to the company with which they can satisfy the customer the most. Preface Inspite of theoretical knowledge gained through class room study, a person is incomplete if not  subjected  to practical exposure  of real corporate world. He may have to face hurdules, which will be difficult  to overcome  without any first hand experience of business. In this context, research program has been designed  to make aware of  happening of real business. The project entitled â€Å"Factors influencing  while purchasing tyres† with special refrece to JK tyres, has been done at New Delhi and Jalandhar as completion part of Msc International Business. In my work-based dissertation, we worked upon the analysis of the JK tyre industries in New Delhi and Jalandhar by customer attitude through  the personal contact and  questionnaires. During my work-based dissertation, I got opportunity to apply my theoretical skills and knowledge and meaningful concept to actual business condition and Familiarize  with the marketing activities of the products. All the work done on this  project is confined to my  broad objective. In today’s world of intense competition and rapid dynamism, all companies worldwide are tuning their focus on the customer. Suddenly, customer had succeeded in capturing all attention of the companies towards him, so much so, that maxim, â€Å"customer is god† has become so true and relevant today. There has been a paradigm shift in the thinking of these companies and none other than customer has brought this about. Earlier there was seller market, since the goods and services were in short supply and sellers use to call the shots. But ever since the advent of era of globalization there has been total transformation in the way of customers being perceived. Today, marketers are marketers are directing their effort in retaining customers and customer base. The customer importance has assumed imponderable proportion in today’s world because of inherent value that customers command. A customer can â€Å"make or break† the company. It is the responsibility of every company that to see all its customers are equally satisfied with them , for one single dissatisfied customer will tell at least nine other customer about the dissatisfaction and will spark off the chain reaction and spell doom for that company In the past customer were taken as ride, as there were not many players in the fields, not much importance was attached to product safety, quality, service and product appeal. The attitude of manufacturer was that of â€Å"Caveat-emptor†. Thanks to the government policies on liberalization, globalization and privatization, the market has changed today. Today customer has host of defence mechanism like customer protection laws, regulation of government, the powerful hands of organization, switching to or competitors. The maxim â€Å"Caveat-emptor† has been replaced by â€Å"Caveat-venditor†. In the past after sales service was consider as cost centre, companies were lethargic in attending the customer complaints. Availability of trainee service personal and quality genuine spare parts was serious problems. However, with rising competition, there could not be much product differentiation as product, quality was comparable and latest technology was with each and every company in the field.  Since there could not be much differential a tangible assets, the companies concentrated on the intangible assets normally service factor which served as major differentiator. Today after sales is considered as major aspect for every company and it is no more considered as cost centre but now it considered as profit centre Company profile JK tyre is only manufacturer of truck and bus tyres and second largest manufacturers of 4- wheelers. JK tyre and Industries in counted among the huge corporate entity which is the symbol of excellence, diversification and pioneering new technologies. Since its commencement it has been supreme in the value of technology which made it grow .JK tyre manufacturers and sells the tyres and tubes fot passenger car, truck, jeep, buses, multi utility vehicle,tractors and light commercial vehicle under its brand â€Å"JK tyre†. The company is the only manufacturer of ‘T’ ‘H’ high performance tyres in India. JK ranked â€Å"Highest in customer satisfaction with original tyres by J.D power Asia Pacific Study†. Its customers are mostly Replacement for four wheelers, entire Original Equipment Manufacturers (OEMs) in India along with state and defence transport units. Moreover JK have customer base across 45 countries and 6 continents.   Administrative Office: Link House, 3, Bahadurshah Zafar Marg,   New Delhi 110 002 http://www.jktyre.com/j-k-industries-limited.html Vision mission Vision â€Å"To be amongst  most admired companies in India committed to excellence† Mission  ·Ã‚  Be customer obsessed company  ·Ã‚  No. 1 Tyre Brand in India  ·Ã‚  Deliver enhance value to all stakeholders  ·Ã‚  Most profitable tyre company in India  ·Ã‚  Enhance global presence through acquisition  ·Ã‚  Motivated and committed  team development  for high performance  organization http://www.jktyre.com/j-k-industries-limited.html Key developments JK tyre industries Earning results for first quarter declared 30.06.09 For the first quarter company has reported  net profit of INR 40.75 crores or earnings of Rs 9.92per share on the Net Sales of INR 897.67 Crores In gross sales has been INR 964.58 Crores .The board [emailprotected] 27% dividend on equity shares for the financial year ended 31 march 2009 . Companies profit before tax had been INR 62.16 crores and operating  profit was INR 107.14 Crores. Performance  during the quarter has significantly improved on account of all round cost reduction measures, better operating  effeciencies, productivity, and richer product mix. First tyre company to receive ISO 14001. First and only tyre company to export passenger  car radial to Europe. World’s first tyre manufacturer to get QS9000 for its operation. India’s first to get ISO 9001. JK tyre is pioneer in promoting Rallying, karting, motor sports, JK tyre  pioneer of steel radial technology. Customer satisfaction JK tyre is the preferred choice of the all leading vehicle manufacturers in India like Maruti (http://www.jktyre.com/directors-report06.pdf) BEML (http://www.overdrive.in/story-news-general_news/jk_tyre_to_produce_otr_tyres-12662-0.html) Ashok Leyland (http://www.financialexpress.com/news/truck-tyre-mkt-on-road-to-radialisation/88811/) TATA Motors Mahindra Force motors Volvo (http://www.thehindubusinessline.com/iw/2008/03/09/stories/2008030950701100.htm) JK Tyre meets ISO 9001, QS9000, ISO14001,E-MARK, DOT,IN METRO standards where ever applicable. JK Tyres efficient RD department is deeply involved in making improvements in the product performance, quality, and bring out new products. Company aims to give satisfaction to its customer by offering high quality and cost effective tyres and tubes. (http://www.jktyre.com/quality-policy.html) History of the company On 14 February 1951 JK organization was incorporated as a private limited company. Till 31 March 1970, the company was involved only in the business managing agency. After that, company took manufacturing activities and in February 1972 company obtained the letter of intent for production of automobile tyres and tubes. In 1974 company manufactured 4 lakh automobiles tyres and tubes per annum then on 1st April 1974 company was converted into public limited company. After this company promoted manufacturing project, it was done by J.K. Synthetics Ltd and straw Products Ltd. The company took international step by collaboration with General Tire Co.,U.S.A.,which was subsidiary of General Tire Rubber Co.,U.S.A. ,this collaboration was for the technical services which was for about 5 years and sales agreement for the supply of technical know-how, engineer and documentation for operation facilities for eight years. According to the agreement, J.K. tyre had right to use on its products the wording made in the collaboration with General Tire Co. Company renewed its technical collaboration agreement for further 5 years. In 1987 apart from 51 days strike as well as go slow from 14 October  the overall working resulted in substantial profits. Since the strike was resolved efforts were made to launch a new pattern in steel belted Radial tyres and it was introduced for Maruti Gypsy and Tata Mobile by the company in 1988. The company proposed install latest and sophisticated RD equipement by incurring expenditure of Rs 300 lakh.   Due to RD in 1989 company introduced several new pattern and sizes of tyres including a semi-lug Nylon Truck tyre, and got good response from the market. In 1991 Hidrive Finance Ltd., Radial Finance Ltd., Handeep Investment, J.K International Ltd., J.K Asia Pacific, Shivdham Properties, Pancham Investment ltd., became the subsidiaries of the companies. By 1992 company international division expanded its activities by opening its office in Moscow( Russia) apart from company’s subsidiaries already in U.K and Hongkong. Market well accepted the radial tyres for tractors launched previous year. In 1993 company introduced new brands of radial tyres ‘Brute’ and ‘Ultima’. After this compony started manufacturing steel belted radial tyres for the prestigious cars like Mercedes Benz, Peugeot,Daewoo race and Opel Astra. Market well received the new patterns developed for bus and trucks ‘PE-T8’. Despite of rise in inputs cost and cost of raw material and the competion company maintained its progress. Company attained higher capacity and all around cost reduction on both plants at Jaykaygra and Banmore. Many new generation cars accepted the J.K steel radial as T- rated ultima launched and was accepted by Daewoo’s ‘Cielo’ and then Mercedes benz india also choosed J.K steel radial  after this it G.M’s ‘Astra’. Then next were `Peugekot FIATs, `UNO and M Ms `Ford. After this company launched premium tyre to meet heavy load market which was ‘Jet Trak’-39 with this company launched new tractor rear tyre ‘SONA’ which was also greatly accepted by the market. During 1996 company launched car tyre JET Drive XS,and nylon car tyre for maruti along with semi-lug and heavy duty lug tyre for trucks. In radial category, Ultima XR Radial, a terrain tyre was introduced. All these tyres got good response from the consumers. Companies both the plants were operated at full capacity. In radial tyres units also launched dual contact high traction and high performance Aquasonic steel radial car tyre. As company had loan repayment of Rs 635 crores it proposed to reduced its debt by 125 crore in 2000. J.K tyre and the Indian oil corporation came  collaboration to install digital air pressure gauges and setting up sales out at IOC petrol station across the country. In 2001 managing director of J.K Industries Raghupati singhania was selected 19th chairman of ATMA (Automotive Tyre Manufacturers Association). J.K Industries in 2003 got new Marketing Director as Mr. Ajay Kapila who was earlier  Senior-Vice President in Kinetic Engineering Ltd. J.K. tyres merged with Vikrant tyres along with the non tyre business, sugar and agriculture into separate companies which were J.K Sugar Ltd and J.K Agri-Gentics Ltd. On 2nd April 2007 J.K Industries Ltd changed their name to J.K tyre and Industries Ltd. (http://www.moneycontrol.com/stocks/company_info/company_history.php?sc_did=JKT01) History of JK Organisation JK Organisation owes its name to late Lala Juggilal Singhania, dynamic personality with broad vision. Inspired by the cause of Swadeshi movement of Mahatma Gandhi and driven the zeal to set up an Indian enterprise .Lala Kamlapat Singhania founded JK organization in 19 century ushering in new industrial era in India. The process of industrialization and diversification was worthily and successfully carried on by Lala Kamlapat’s illustrious sons –Sir Padampat, Lala kailashpat, Lala Lakshmipat, aided in no small measures by the Late Gopal Krishna son of Sir Padampat. (http://www.jktyre.com/founders.html) 1933- Juggilal Kamlapat cotton Spinning and Weaving Mills Co. Ltd was the first to manufacture calco prints in the country. In 1940 J.K iron and steel Co Ltd manufactured first time steel bailing hoops for jute and cotton with which country became self sufficient in meeting the entire demand. Then in 1944 they produced first time  aluminium virgin Metal from the Indian  Bauxite at  Aluminium  corporation of India Ltd, Jaykaynagar. There after J.K engineer files manufactures first time in India Engineering files in 1949. In 1959 they were the first one to set up a continuous process plant of Rayon.  In 1960 J.K Iron steel Co Ltd at Kanpur manufactured for the first time in the country a hydraulically operated cane crushing Mill for their sugar plant in Khandsari and then they completed their 100 ton plant. During 1961 J.K chemical set up world’s first plant for production Hydrosulphite of soda by the amalgamation process of sodium. Similarly in 1962 they their company J.K synthetics Ltd at kota produced first time nylon-6 with its own polymerised raw material in India. J.K Chemicals Ltd was the first one to produce sodium formaldehyde in India. In  1968 they produce T.V sets in India along with Metallic Cops for Synthetic Filament yarn  industries.  In 1969 J.K synthetics manufactured acrylics fibres in the country for the first time in the country and J.K synthetics Ltd developed Dyeable Nylon. In 1973 they were the first to the licence Synthetic fibre technology to third party and produce Synthetic Fibre Machinery. In 1976 they produce steel belted radial for the first time in india  for the trucks, buses and passenger cars in their tyre plant at kankroli and then they make steel belted radial tyres for three wheelers which was manufactured for the first time in the world. In 1984 they produced white cement in India for the first time in India  through dry process. Then J.K Synthetics produced Cathonic Dyeable fibre first time in India and nylon tyre cord based on Spin Draw Technology. In India J.K magnetic produced first magnetic tapes with cobalt technology.  In 1991 company set up a tyre palnt at Banmore with annual capacity 5.7 lakh tyres. Then in 1992 HASTERI RD centre was established bu the company after two years in 1994 they launched India’s first T-rated tyre and Banmore tyre plant crossed 100 TPD. Next year mecedez benz was launched on J.K tyres and they got the ISO 9001 which was given to first time in history to tyre manufacturer. In 1996  they introduced steel wheels and launched first time in India dual contact high traction  steel radial- aquasonic. Next was the big year for the compay they acquired Vikrant tyres ,awarded national export award for 96-97, first and the only tyre manyfacturer to get ‘E’ mark certification, they launched first H rated tyre and their research institute got ISO 9002.  In 1998 they were awarded capexil’s highest export award for 1997-98, got QS 9000. In 1999 Jk tyre was ranked world’s 16 largest tyre company, synergy with VTL in procurement, marketing and production flexibility, they got ISA-14000 certificate for environment and safety. In 2000 National Go-Karting  championships were introduced by the company. In 2001 company received CAPEXIL award and FOCUS LAC export award. In this year 2nd Go-karting championship was held by the company. (http://www.jktyre.com/milestones.html) Jk tyre acquisition of Mexican tyre company tornel JK tyre acquired Mexican based –company with the annual capacity of 6.6 million tyres ,this deal cost Rs 270 crores. This deal made the JK tyre No.1 tyre maker in the country as their annual capacity increased to 15 million units because they have surpassed Apollo tyres which was earlier No.1 with the capacity of 8-10 million. This acquisition not only gives JK tyres an additional tyres but access to the  lucrative market of Latin and North America. (http://web.ebscohost.com/ehost/pdf?vid=5hid=3[emailprotected]) The company is planning to sell both the brands JK and Tornel in U.S and Canada. They have planned to spend million more on the Tornel plants to add new shape to JK  brand and launch the JK radial and Tornel passenger and light truck brands  for U.S customers. (http://web.ebscohost.com/ehost/detail?vid=10hid=101[emailprotected]bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bthAN=35120934)   JK tyre and motor sports It’s been two decades that the JK tyre is closely related to adventurous world of motor sports. JK tyre has been constantly  promoting motorsports not just only to discover several winners, but also using their awareness and knowledge of RD department  to develop tyres on which world can race upon. JK tyre realised the absence of the infrastructure, which is necessary for the accomplishment of the motorsports in India. Over the last five years, JK tyre has embarked over Rs 15 crore to support the motorsport in India. (http://www.jktyre.com/motorsports/jk-in-motorsports-history.html) Global presence Jk tyre along with its associates Vikrant Tyres Ltd is the leading exporter of tyres from the country which counts roughly 26% of exports. JK tyre is the world’s first manufacturer of tyre to receive ISO 9000 along with QS 9000 for its operations. Across the world only JK tyre has received has certificate of QS 9000 for its multilocation operations. In the country it is only JK tyre was the first company to receive ISO 14001 in recognition of its environmental management systems. Nowadays, products manufactured by JK tyres compete with international players in the international market across the world. The products are exported to to more than 55 countries and in 6 continents. The company has robust and well developed distribution network for exports and the distributors get the full support from technical team for the product development so that they can meet the market requirements. JK tyre products are internationally certified in Europe, US, Middle East and South America. For commitment of offer in superior quality , standards and path-breaking breaking innovation the company has received numerous awards for exports for  last years.in 1999-00 JK being the largest tyre exporter to Latin America it was acknowledged  by the Indian trade promotion organization (ITPO).  In 200-01 company was honoured with ‘The Special Export Award’ from Capexil, with this company made its fourth consecutive award from India’s premier industrial association. JK tyre is constantly making any eefort to deliver value to customerswith along with sound marketing strategy forms which are establishment consistent performance in international market.   To develop new products of excellent and distinguished products so that they can compete in the international market, JK tyre had had maintained its marketing and distribution strategies for export market. This credit goes to India’s biggest in-house RD centre, HASTERI (Hari Shankar Singhania Elastomer And Tyre Research Institute). This centre is well equipped with latest testing facilities which helps in getting excellence by evolving technologies for superior product performance and it also reduces waste and thinks about the consumer needs. All over JK tyre has obtained many milestones. Despite of , bencjmarking customer sevice and plans to bring in several pioneering technologies there, a lot which will roll out in future in JK tyre’s winning path. (http://www.jktyre.com/global-business.html) JK tyres in North America In Mexican based company Tornel, JK tyre bought 100% stake. By this move JK tyre got access in the markets Of US along with this company can entered into the markets of South America. Tornel has total three manufacturing units with total capacity of 6.6.Million tyres per annum (http://www.business-standard.com/india/storypage.php?autono=319837) Technology at JK tyres Error proof Computer Aided Design Analysis JK tyres use updated tools and techniques which help them to figure out  and annihilate failure at the drawing board only. World class manufacturing on Automatic Machines Manufacturing of radials is done at air-conditioned plant fitted with the finest machinery to provide customer consistent good quality. Rigorous Testing Before the JK tyres reach the market it has to go through tough validation tests, both indoor and outdoor. Jk is one of the few companies that test their tyre so rigorously. Network of JK tyre Marketing Steel Wheels With the objective of meeting customer demand s and bringing best products and services form the customers, JK tyre established franchised chain nationwide retiled outlets as JK tyre steel wheels. It is considered to be one stop solution for the problems of and requirements of tyres and their services. In these they provide facilities like computerized wheel alignment, automated tyre changing, wheel balancing, air care, tyre rotation with the high technology and trained personnel guidance. Dial-a-tyre JK tyre has started delivering the tyre at the customer’s door. With this JK trained technician will deliver and fit the tyres at a pre-appointed time. In this wheel changing, balancing, and alignment is including. This step is user friendly to make the customer comfortable and for his convenience. AD-Campaigns JK tyre launched different types of ad campaigns to promote the product and the brand. The company publicized its product by placing its information in the media. Following are some of the ad-campaigns of JK tyres. Products JK tyre is leading manufacturer of tyres in India. It manufactures tyres  for entire segment of Truck/Bus, LCV, Passenger and Farms. Truck/ Bus-: JK Tyre is the leader in the segment of Truck/ Bus tyres. It has 70% market share in the truck and bus tyre segment. However this is very small sector Indian market but it is expected to grow in near future. They make Bias and radial types of tyres for this segment.   LCV-: In LCV segment they manufacturer such type of tyres and this they provide Bias and Radial. JK is the second largest  market share . Corporate social responsibility initiative by JK tyres J.K tyre believes that they get numerous inputs from the society, it adds value to these and offers the needed products and services to public at large. The profit which company makes is the enhancement by the public for value added. The purpose of CSR is enhance the government efforts by helping the citizen of the country, with which they can lead life which is prosperous, healthy, happy and more meaningful. It is believed that it is not only the job of the government to do the needful to the extent needed. That’s where the role of corporate citizen comes. In fact, it is helping ourselves because inputs and outputs comes from society and go back to society. So it is long run. J.K tyre and Industries undertook three major initiatives, 2004 onwards, as per deliberation in the central HRD Committee, presided over by Shri Hari Shankar Singhania, where all presidents and all time directors are members. Adult Literacy In 1950 the condition of china and india  was same i.e 18% of literacy. If the so huge population is illetrate then it is very difficult to imagine society making scientific progress and citizen leading purposeful and meaningful lives. From1950 there has been progress in this issue. China has got illiteracy 95% but our country got stuck at  65%. Looking at this J.K group took initiative, started  in may 2004  has made 6900 citizens of the country literate. Today, another 700 are participating in learning session in 30 groups at 10 different locations  in different six local languages viz. Tamil, Telugu, Kannada, Oriya, Gujarati Hindi, under the guidance of our plants local management. The company has target for the year 2009 which 3000 plus.  The various place where classes are taken are J Central Pulp Mills at Songadh in Gujarat], Lakshmi Cement in Sirohi Rajasthan, J K sugar nr. Barielly, Fenner [ Hyderabad Madurai], J K agri in Hyderabad. For this company use the software developed by M/s TCS at the locations. The photograph shows a class in progress in a village near Hyderabad, organized by J K agri.K Tyre [ Banmore nr. Gwalior, Vikrant in Mysore, Kankroli in Rajasthan], J K paper [Rayagada in Orissa Prevention Of Hiv / Aids : Focus on Outside Community Mainly truckers and their helpers who are highly attacked by the disease HIV/AIDS. Looking at this scenario J.K tyre started in November 2005, and is supporting three clinics in situated at National Highway at Indore, Dhanbad, and Vishwa karma Nagar. J K Tyre supports the work being done by Melinda Bill Gates Foundation in collaboration with TCI Foundation. Awareness is the main objective of the project so that people should use preventive measures. In ‘Infotainment Melas  which are held near the clinics company also participate , in these mela’s entertainment is combined with spreading message. Despite of 3 clinics run by TCI foundation and supported by JK tyre , one clinic named â€Å"JEEVAN KIRAN† which is fully financed by JK tyre has been opened in Nov 2007 at Transport Nagar, Jaipur and 2nd clinic at shahpura on NH-8, which 70 Km short of Jaipur on way from Delhi on 25th May 2008. It’s day-to-day operations are controlled and managed by NGO called, â€Å"Vatsalya†. Till now , in all five clinics more than 39000 persons have been attended to for ailments, of which 9590 were treated  for STI’s [sexually transmitted infection] and rest for general ailments. Suspected cases were  referred to government centres. Prevention Of Hiv / Aids : Inhouse , Focus on Our Employees JAN 2008 = MOU signed ; between ILO [Internationaal Labour Organization] for helping us in this endeavour ; also a 2 hr presentation was made to group of Sr executives by ILO. March 2008 = J K TYre HIV /AIDS POLICY was announced has been widely disseminated. Four pillars of this policy are : AWARENESS, NON-DISCRIMINATION, CONFIDENTIALTY CPOLLABORATION. APRIL 2008 = among employees a survey was carried out at all the location to assess the level of knowledge on the subject by an outside agency. MAY 2008 = among the employees training of 31 master trainers  by ILD took place who will address the other employees for 2 hour awareness session at all location. By the starting of July 2008, approximately 7000 employees took part in the  2 hour awareness program addressed by the Master trainers/Peer Trainersand this was highly appreciated by the workers and unions. HIV / AIDS, As additional initiative in 2008 for Observing WORLD AIDS DAY ON 1st  December 2008 Company joined  TCI foundation in observing the WORLD AIDS DAY at 13 locations across India [Delhi, Kanpur, Ghaziabad, Agra, Varanasi, Jaipur, Indore, Nagpur, Pune, Dhandbad, Jamshedpur, Hyderabad, Bangalore] The function called Truckers ‘Utsav was attended by 22000 truckers which combined awareness generation  with entertainment. Many invitations went out in transport community with J.K tyre logo. JK tyre also facilitates their products and banners and speaks few minutes about the company on the mike. (http://www.jktyre.com/corporate-social-responsibility.html) What is tyre? Review of literature What is Tyre? â€Å"A tyre is just black and round with hole in the middle. Actually, it’s a complex piece of high technology that is essential for the passenger safety and the efficient running of the vehicle. It’s a composite product. A tyre is a composite product that is, an inseparable assembly of materials with very different properties, whose manufacture demands great precision.†Ã‚   (http://www.michelin.co.uk/michelinuk/en/car-van-44/what-tyre/20070301111326.html) Structure of Tyre  ·Ã‚  Tread is that part of which comes into contact with road. It provides high grip, longer life durability  and protects carcass.  ·Ã‚  Steel belt also protects carcass and provides stiffness to tread.  ·Ã‚  The work Spiral layer contributes to high durability and manoeuvrability.  ·Ã‚  Shoulder being thickest part of the tyre it saves the carcass from outer shocks and damages.  ·Ã‚  Side wall being most flexible protect the carcass and provides comfortable ride to the driver.  ·Ã‚  Main body of the tyre is ply cord, it’s that which manages inflation pressures and endures load and road shocks.  ·Ã‚  Bead filler contributes in the high durability as well as manoeuvrability.  ·Ã‚  A bead wire is that part which hold tyre on rim.  ·Ã‚  Heat generated due abrasion of bead and rim flange id protected by chafer. NOTE: Construction of tyre may vary with size and pattern. (http://www.bridgestone.co.in/tyre/tyreknowledge/radialtyre.asp) Maintenance of tyre Maintenance of tyres is very essential to obtain the best performance. Following steps should be followed for proper maintenance of tyres-: Proper tyre mounting and de-mounting  ·Ã‚  New tube should be used with new tyre.  ·Ã‚  It should be kept in mind that tyre and tube are of same brand.  ·Ã‚  Combination of tyre and rim should always be correct.  ·Ã‚  Rim should be dirt and rust free and no bend should be there on the rim.  ·Ã‚  It should check that rim valve is smooth and round.  ·Ã‚  Before the tube is placed in the tyre, it should be cleaned the properly.  ·Ã‚  Mounting machines should used as much as possible and use of hammers and chisel should be avoided.  ·Ã‚  Ensure that before mounting and de-mounting tyre beads are lubricated.  ·Ã‚  Before inflating the tyre, ensure that tyre beads are seating correctly on rim or not. Tyre balancing An un-balanced tyre may cause vibration. So it is very important. Balancing  of tyre should be done under following circumstances-:  ·Ã‚  When vehicle covers 5000 Km  ·Ã‚  If vehicle is coming across any vibration  ·Ã‚  Mounting/de-mounting Tyre rotation Tyres must be rotated if any defect is found or vehicle have covered the distance of 5000 Km. First tyre  rotation is very important as it sets stage for long and even for tyre wear. Wheel alignment  ·Ã‚  Proper wheel alignment should be maintained of the vehicle.  ·Ã‚  It should done when ever required or after every 5000 Km. Daily tyre check Every morning before starting the vehicle, tyres should be properly checked. If the damages are exposed in the tyre, it should be cha

Edna Pontellier’s Solution in Kate Chopins The Awakening :: Chopin Awakening Essays

Edna’s Solution in The Awakening This is a look at "The Awakening" by Kate Chopin. When you first look at the life of Edna you think there is not much to discuss. Edna is a married woman who at first seems vaguely satisfied with her life--"she grew fond of her husband, realizing with some unaccountable satisfaction that no trace of passion or excessive and fictitious warmth colored her affection, thereby threatening its dissolution." (Chopin, 558). Edna doesn't know what she wants from life. It is evident from the way she tries to change her life to make it better, that she wants her own happiness. She refuses to stay home on Tuesdays, which she is expected to do to satisfy the social conventions of the time. She spends more time on her art. She goes to races and parties all the time. All of this doesn't seem to help her maintain happiness all the time. There were days when she was very happy without knowing why. She was happy to be alive and breathing, when her whole being seemed to be one with the sunlight, the color, the odors, the luxuriant warmth of some perfect Southern day. There were days when she was unhappy, she did not know why, when it did not seem worth while to be glad or sorry, to be dead or alive; when life appeared to her like a grotesque Pandemonium and humanity like worms struggling blindly toward inevitable annihilation. (Chopin, 588) Edna struggled to make her life more fulfilling. Edna wanted what? Passion, excitement? She states to the Doctor, "But I don't want anything but my own way. That is wanting a good deal, of course, when you have to trample upon the lives, the hearts, the prejudices of others--but no matter--still, I shouldn't want to trample upon the little lives." (Chopin, 629). In the title of "The Awakening" I get the impression of someone waking up and deciding that their life is not what they want. Edna goes from being reasonably happy in her life to very unhappy with her life and tries to change it to make it better. The ways she goes about it are not necessarily the right ways, but at least she tries to change it to make it better. The acceptable behaviors of the time in which she lived worked against her. Edna stays married because divorce was unheard of in those days. She wants to marry Robert, but he will not because it will disgrace her to leave her husband. She exceeds the social boundaries of the day by going her own way and

Analysising Television Advertisements: Music Products

I have found six advertisements for music, such as compilations and greatest hits albums; they were all obtained between the times of 6pm and 8pm on Channel Four. The majority of this time was taken up by the broadcasting of a live concert of a ‘chart topping' solo artist. The first advertisement is for the band True Steppers' album True Stepping. Their record company is Virgin, so the advertisement began with a large Virgin symbol surrounded with a white border: this border remained unchanged throughout the advertisement and is the same with all Virgin music advertisements. This means one can identify and associate all advertisements like it with the Virgin record label. The music then began to play: it was the band's number one hit and instantly grabbed the attention of anyone who knew the song. The band itself is not widely known, but they have made a number of songs featuring more famous artists than themselves. A list of these artists was then read out to associate these big names with this smaller product. This was to make people buy the record not only for the main band but also, for the featured artists. The music continues to play and the tracks on the album are listed. The narrator then states ‘It's so good you might just want to share it with everyone else'. An attractive young lady is then shown, wearing very revealing clothes, standing outside a building with the album playing, extremely loud. There are also many respectable onlookers, (men in suits, pensioners and mothers with young children) are watching with looks of horror on their faces. This essentially uses sex to sell the product however it also uses the image of being ‘cool'. Loud music and the appearance of standing up against the respectable majority bring about this image and encourage the target audience want to buy the product just to be cool and be in the ‘in crowd': where a lot of teenagers would like to be. Finally the narrator says the Virgin slogan ‘Whatever turns you on' and a picture of the box comes up with a large price beneath it. The price is stated and is made to stand out because it is a reasonably low price and is an important factor along with the high quality of the product, tending to make people more likely to part with their money. The second advertisement is for a compilation of various artists, of the dance and trace genres. The advertisement starts on a typical, boring, dull coloured, city bus. The camera the zooms in on the back row, where a girl is reading the Holy Bible. However the camera only just gives the viewer time to take all this information in, before it continues it's zoom into her golden eyes. In the pupil of here eye is a nun standing in front of a stained glass window, the music then begins and the nun's vestments fall to the ground to reveal a stereotypical ‘clubber'. It is then that the viewer realises that it is not in fact a stained glass window but a set of disco lights and is a club not a church or nunnery. A number of tracks are played and the appropriate artists are listed, the music stops and the camera zooms back to show the girl looking shocked as though she has just found something out, or been converted The camera then zooms out to the front of the bus. The screen blurs and a picture of the box appears. No price is mentioned nor is there any other information on the product. Then for the first time is the name of the product mentioned, The Clubbers' Bible, and a slogan appears ‘The Clubbers' Bible: worship your weekends'. The advertisement starts off dull so that the contrast between the bright club and the grey bus is as large as possible. The bus is meant to show how boring your life is and how colourful your life could be if you brought this product: it is appealing to our aspirational desires. The girl is reading the Bible for the simple reason of the products name. The nun in front of the stained glass window draws the viewer further into the religious implications the product makes but then it is all change to the music side of the product. The advertisement again uses an attractive young woman as a suggestive lever to bend the viewer towards buying the product. The club featured in the advertisement reveals more information on the true nature of the product and makes people associate the perfection and holiness of the Bible with the product, clubs and the people within. This perfection is attempting to sell the product in the real and very imperfect world. The design on the front of the box is the same as that on the Bible again connecting the Bible and this product. A price is not mentioned at the end, probably because the product is rather more expensive than it should be so less people would be willing to part with their hard earned cash. The whole advert carries a mainly religious theme to imply perfection and superiority so it appears above any rivals in the mind of the viewer. The third advertisement is for another compilation called R&B2. The music began at once with a recent hit by one of the featured bands. This action was to entice the viewer into concentrating on the advert to see if any other major artists are mentioned, which they are. The compilation is a double CD and in the advertisement there are only six artists mentioned: these are the most widely known in the compilation. The most renowned artists are the only ones mentioned because this would make people want to buy the whole record for individual or a view of the featured artists, not for the fact that there are many artists. The advertisement has no slogan but a price is mentioned and is also made very prominent. In this case the price is mentioned because it is very low and is therefore a good selling angle of the product and would help it to sell. The advertisers would have paid for this prime time (mentioned above) in order to catch their target audience, whom I believe to be mainly teenagers, because they have the largest effect on record sales. If they are not buying the record themselves then they are having it bought for them as a gift. It is my belief that teenagers are the target audience because the majority of the crowd at the concert were teenagers: therefore I come to the conclusion that this percentage will also be the equivalent for home viewers, the majority would be in their teens. Here are the reasons that I believe that the adverts are aimed at people in their teens: firstly all of the people featured in the above advertisement, who were not artists, appear to be in their early twenties or teens, so teenagers can imagine themselves in the place of those in the advertisement. Secondly, a lot of bright and appealing colours are used throughout, which I find attractive, and I therefore conclude that other teenagers would like this and it would help the adverts to lodge themselves in the mind of the viewer. Finally, sex appeal is used in two of the above advertisements, but only very mildly, and as a teenager one becomes aware, for the first time, of the use of sex in advertising in the real world.?

RICCI Surname Meaning and Family History

RICCI Surname Meaning and Family History Derived from the Italian adjective ricco, meaning curly, the Ricci surname  and its variations are a nickname for someone with curly hair. A patronymic or plural form of Riccio. Surname Origin:  Italian Alternate Surname Spellings:  RICCIO, RIZZI, RIZZO, RIZZA, RISSO, RICCELLI, RICCIARELLI, RICCETTI, RICCINI, RICCIOLI, RICCIOLINO, RICCIULLI, RICCIOTTI, RICCIONI, RICCIUTO, RICCERI, RICCITIELLO, RIZZELLO, RIZZIELLO RIZZETTI, RIZZETTO, RIZZINI, RIZZOLI, RIZZOLA, RIZZOTTI, RIZZONI, RIZZONE, RIZZARI, RIZZATO, RIZZIERI, RIZZUTI, RISSOLO   Famous People with the Surname RICCI Christina Ricci - American actressRuggiero Ricci - American violinist Genealogy Resources for the Surname RICCI Meanings of Common Italian SurnamesUncover the meaning of your Italian last name with this free guide to Italian surname meanings and origins for the most common Italian surnames. Ricci  Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Ricci  family crest or coat of arms for the Ricci surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted. RICCI  Family Genealogy ForumThis free message board is focused on descendants of Ricci  ancestors around the world. Search the archives for messages related to your Ricci ancestors, or join the group and post your own query. FamilySearch - RICCI  GenealogyExplore over 680,000  results from digitized  historical records and lineage-linked family trees related to the Ricci  surname and variations on this free website hosted by the Church of Jesus Christ of Latter-day Saints. RICCI  Surname Mailing ListThis free mailing list for researchers of the Ricci  surname and its variations offers subscription details and a searchable archives of past messages. DistantCousin.com - RICCI  Genealogy Family HistoryExplore free databases and genealogy links for the last name Ricci. GeneaNet - Ricci RecordsGeneaNet includes archival records, family trees, and other resources for individuals with the Ricci  surname, with a concentration on records and families from France and other European countries. The Ricci  Genealogy and Family Tree PageBrowse genealogy records and links to genealogical and historical records for individuals with the Ricci  surname from the website of Genealogy Today.- References: Surname Meanings Origins Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997. Back to  Glossary of Surname Meanings Origins

Charlemagne Quotes and Words of Wisdom

Charlemagne Quotes and Words of Wisdom In the action-adventure film Indiana Jones and the Last Crusade, Indy and his father, professor of Medieval History Dr. Henry Jones, are running for their lives from a Nazi fighter plane strafing them with bullets. Finding themselves on a rocky beach, the senior Jones (played with aplomb by Sean Connery) pulls out his trusty umbrella and, squawking like a chicken, uses the large black apparatus to frighten a flock of seagulls, who take startled flight into the path of the plane. There they meet a gruesome fate, crashing into the windshield, getting caught in the propellers, and sending the plane careening into the hillside. As Indy (the inestimable Harrison Ford) looks on in stunned silence, his father twirls the umbrella on his shoulder and strides jauntily back up the beach. I suddenly remembered my Charlemagne, he explains. Let my armies be the rocks, and the trees, and the birds in the sky. Its a terrific moment and a wonderful line. Unfortunately, Charlemagne never said it. Ive checked. From Einhards biography to Bullfinchs Legends of Charlemagne, there is no record of this quote before it appeared in Last Crusade in 1989. It must be the creation of one of the screenwriters most likely Jeffrey Boam, who wrote the screenplay, or possibly George Lucas or Menno Meyjes, who devised the story. Whoever came up with it should be commended for its poetry it is, after all, a terrific line. But they should not be referenced as a historical source. But then, the quotes that have been attributed to Charlemagne, which go much further back than 1989, may have been creations of other writers. One source, in particular, the Monk of Saint Gall known as Notker the Stammerer, wrote a colorful biography in the 880s 70 years after Charlemagnes death that, while informative, should be taken with a grain of salt. Here are a few quotes attributed to Charlemagne. Ah, woe is me! that I was not thought worthy to see my Christian hands dabbling in the blood of those dog-headed fiends. Of the Northmen (Vikings) who had retreated before Charlemagne could engage them in battle; as related by Notker the Stammerer in De Carolo Magno, 9th century.Right action is better than knowledge; but in order to do what is right, we must know what is right. De Litteris Colendis, in Jean-Barthà ©lemy Haurà ©au, De la philosophie scolastique, 1850.To have another language is to possess a second soul. attributed; source unknownWould that I had twelve clerks so learned in all wisdom and so perfectly trained as were Jerome and Augustine.This was in conversation with Alcuin, who replied, The Maker of heaven and earth has not many like to those men and do you expect to have twelve? Related by Notker the Stammerer in De Carolo Magno.You nobles, you sons of my chiefs, you superfine dandies, you have trusted to your birth and your possessions and have set at naught my or ders to your own advancement; you have neglected the pursuit of learning and you have given yourselves over to luxury and sport, to idleness and profitless pastimes. By the King of Heaven, I take no account of your noble birth and your fine looks, though others may admire you for them. Know this for certain, that unless you make up for your former sloth by vigourous study, you will never get any favour from Charles. To noble-born students whose work was poor while lesser-born children had worked hard to write well; as related by Notker the Stammerer in De Carolo Magno.

Case Analysis for DLC Essay Example | Topics and Well Written Essays - 1750 words

Case Analysis for DLC - Essay Example The main business opportunities place considerable  focus  on manufacturing, trade, processing, and on the transport and distribution which became the  regional’s  leading  trade  hub  serving around two million customers all over the world. Dubai media city, Dubai Internet city and the Jebel Ali free zone were also  extremely  favorable to foreign investors. Foreign companies  were allowed  to set up free of the local  ownership  and would benefit from the renewable fifteen years  guarantee  of the absence of taxation. Foreign companies can setup  free  of local ownership and benefit from a renewable 15 year  guarantee  of no taxation. Dubai Logistics City  was  afterwards  built, to the already existing Jebel Ali Port, like a  further  free  region  and  fraction  of the future  prospect  Dubai World Central. The Jebel Ali port, standing in a free zone allowing  expansion  in the future, which is a paramount con sideration to the  Emirates’  leader. The Dubai World Central would be used to  host  the all-new airport. It would make it remarkably easy to  revolutionize  freight  from sea, air or land transportation. ... It  was characterized  by the existing internationality and the  Ã¢â‚¬Ëœeasy-living’  atmosphere. In addition to these, English  is extensively spoken, which makes it more attractive to foreigners and the  religious  issues in the  country  are handled  liberally. Up to present times, growth in tourism has led to the  booming  of construction. The  latest  ambitious project intended is Burj Dubai. It  is planned  to be the highest tower worldwide in completion. Just like the Burj al Arab Hotel, it  is situated  on a manmade island.  Around 4.9% of its current GPD came from tourism and conferences.  It was  mainly  from the tourists attracted by the world class accommodation and the duty-free shopping. Dubai palm island  development  was of one of the greatest projects. It was an  island made  by  man  in the resemblance of a palm tree. It offered villas, apartments and hotels.  The island's large size made it even visib le from the outer space.  The major focus of every decision in the country has been its development and sustainable  growth. Due to its monarchial system of governance, coordination and long  time  planning  of policies and projects  it is made  exceptionally  possible.  However, adapting to the  country’s way of doing business, i.e., the Arabian  style  is extremely difficult to many foreign investors. In most of the negotiations, these Arab partners do not have open discussions about the positive or negative impacts of a project in question. Instead of this, they just  withdraw  from the negotiations involved, consider the  matter  at hand  private  and inform the  alien  business partners concerning their  private  decision later. Nevertheless, life in the country – as a model of tolerance and with its variety of different cultures

Financial Report and Analysis Research Paper Example | Topics and Well Written Essays - 1500 words

Financial Report and Analysis - Research Paper Example In 2012, it was ranked as the 2nd largest firm in terms of number of employees around which are around 435,000 globally, the 4th biggest firm in terms of market capitalization, the 9th most profitable company and the 19th in the list of highest revenue generating business. It has 12 laboratories and the company has on its credit record for creating the most patents for the consecutive 20 years. Overall industry sales are increasing globally since 2013. In the current year 2013-2014 sales are expected to increase by 6.5% and in the next year growth are expected to reach 7.5%. The expected growth rate is higher than the growth rate in the last two years that are 5.5% in 2012 and 0.4% in 2011. The impact of these expectations will definitely have positive impacts on the company in terms of growth in sales revenue and high profits as well as healthy cash flows (Stephen, 2013). There is a continuous decline in the sales revenue since last two years. It has gone down by 2% in 2012 and 4.55% in 2013. This decline is in contrast with the industry expectations mentioned above. The chairman of the company in her report to shareholders mentioned the reason for the decline that there in an adverse movement in the currency exchanges because it is operating in more than 170 countries around the world. Especially, there is a sharp decline of 4.2% in the revenue from Global Technology Services and 1olost 19% decline in revenue from Systems and Technology (IBM, 2013). In total, the net profit has declined by $121 millions in 2013 representing fall of 0.73%, but there is a continuous improvement in the net profit ratio since 2011. It has increased from 12.48% to 15.89% in 2012 and 16.52% in 2013. This year to year improvement is due to the effective controls over administrative expense for instance in total they decreased by $51 millions in 2013 as compared to last year, whereas, cost of sales is reasonably consistent as indicated by consistency in the gross profit

Critical Discussion Essay Example | Topics and Well Written Essays - 1750 words

Critical Discussion - Essay Example In discussing the influence of educational pioneers from social and political points of view, Ornstein takes positions as a progressivist on one hand (New-tone) and a postmodernist (Ultra-New-Tone) on the other. The arguments are centered around the effects of education, reflected in the society and the above quote, is used to support Mr Ultra-New-Tone's radical position. Michel Apple's statement may be understood to mean that, schools and other institutions of Education have a significant control over the social and economic systems, within which they operate. The justification for this is, schools are knowledge centers and their primary responsibility lies in the proper dissemination of knowledge. Most of child's life is spent in the school and what is taught here shapes their behaviors in the social system that they otherwise live in. The phrase 'cultural capital', can be used to encompass various types of knowledge, skills, talent etc, the possession of which provides a certain status in the society (http://en.wikipedia.org/wiki/Cultural_capital). It can be thought of as the tangible and intangible effects of culture on the Society. In proposing that there are inequities in culture capi... It can be thought of as the tangible and intangible effects of culture on the Society. In proposing that there are inequities in culture capital, just as there is an 'unequal distribution of economic capital', Apple seems to imply that the current systems of education are the reasons why the inequalities exist and hence they need to change so that they can be overcome. Ornstein has used this implication in his argument supporting the radical view, that a revolutionary change in the system is required and that the focus be shifted from one of ranking and testing to one of freedom in learning. The basis of the arguments by the radicals stems from the fundamental belief that: the conservative philosophy in Education is too objective to be democratic whereas the radicals subjective approach broadens the scope of 'standards' and lends itself to be an ideal equalizer. The postmodernists also hold that continuous and rapid change is necessary to adapt to the exponential growth, in information that the contemporary generation is forced to keep pace with. According to Ornstein, what is implied by Michael Apple's rather dramatic statement that 'schools ... shape our lives and take control over us', is that 'in the technological societies' that we live in, it is imperative that, radical reforms are made with an immediate sense of urgency. The Postmodernists versus the Educational Pioneers and Progressivism The debate about whether radical reform is required, to narrow the perceived inequality in distribution of knowledge or if this can be better achieved by adhering to time-tested principles laid out by educational pioneers can be conducted on various planes: (1) Effect that