Marketing Course of Action for Advancement and Globalization

Question: Discuss about theMarketing Course of Action for Advancement and Globalization. Answer: Introduction The present world of technological advancement and globalization has made the competition among the various companies and business organization fierce. Therefore, the various companies as well as the business organizations often take the help of several innovative marketing strategies to outrival their competitors. It is to be noted that the various strategies as well as marketing policies are designed by the various companies and business organizations to bring about an overall growth and development of their concerned company or business organization (Jobber Ellis-Chadwick, 2012). The concept of marketing is a very traditional one and the various companies and the business organizations have been taking the help of this particular tool to enhance their business profits (Armstrong, et al., 2015). However, the concept gained popularity in the 19th and the 20th century with the advent of globalization (Armstrong, et al., 2015). The present day marketing focus is not only on the promo tion of the products as well as the services offered by the various companies as well as the business organizations but also on effective pricing strategies (Wilson et al., 2016). Therefore, it will not be too far-fetched to comment that the prospects of a company or business organization depends on the kind of marketing strategy which they adopt and also on the particular scenario in which they are being used. The effectiveness of a marketing strategy depends on the scenario as well as the context in which they are being used (Wilson et al., 2016). This report intends to give an overview of the specific marketing courses of action and their related aspects. The use of marketing for gaining competitive edge The article Marketing Intelligence as a Strategic tool for Competitive Edge written by the author Goddy Osa Igbaekemen and published in the journal British Journal of Marketing Studies intends to provide an overview of the way marketing strategies are being used by the various companies as well as business organizations to gain competitive advantage over their competitors (Igbaekemen, 2014). In the opinion of the author, Marketing is becoming a battle based more on information than sales power (Igbaekemen, 2014). It is to be noted that the fierce competition which the various companies as well as the business organizations are experiencing are compelling them to undertake a thorough analysis of their external and internal environment in which they are operating and thereby devise effective strategies to counteract the competition faced by them (Hartley Claycomb, 2013). Therefore, many companies as well as business organizations often take the help of various innovative marketing str ategies. In the opinion of the author the sole fulcrum of her study is to investigate how marketing information system could help in achieving or attaining competitive edge and the way the various companies as well as the business organizations can utilize this particular aspect to enhance their prospects in the market not only in the context in the present time but also keeping in view the future as well (Igbaekemen, 2014). It is significant to note that the solution to this particular problem in the opinion of the authors is to take the help of effective marketing intelligence and the adoption of suitable marketing intelligence system for an organization (Igbaekemen, 2014). The author in this particular article tries to find out the major factors which influence the marketing decisions made by the various companies or the business organizations and also the various policies and the strategies which they often take the help of in order to gain a competitive edge over their competitors in the international and the local market. In the opinion of the author there are several factors like the need for information, the uncertainty of the future events, environmental factors, complexity of the marketing activities, decision making factors, quality of the products or the services offered, supply of raw materials, technological considerations and others which influence the marketing strategies adopted by the diverse companies and the business organizations (Igbaekemen, 2014). In addition to this, the author also emphasizes the needs as well as the importance of the marketing decision support system for the formulation and the effective implementation of the var ious marketing strategies used by the companies and the business organizations (Igbaekemen, 2014). The findings of this particular can be implemented in the every business world to gain effective competitive edge by the various companies as well as the business organizations over their competitors and rivals. It is significant to note that in this particular article the author speaks about the need for the development of effective marketing intelligence as well as marketing decision support system which will help the various companies as well as business organizations to develop strategies as well as policies which will lead to their overall growth and development. Therefore, the various marketing managers can utilize these concepts which the author articulates in the article to develop effective marketing strategies to outrival their competitors and also to succeed in the longer run. In addition to that, the author also articulates the various factors which the various companies as well as the business organizations should take into consideration for the formulation and the imple mentation of the marketing strategies. It is to be noted that the present day marketing managers can take those factors into consideration for the formulation and the implementation of the marketing strategies developed by them for the overall growth as well as the development of the company or the business organization concerned (Babin Zikmund, 2015). I would like to comment here that the concepts raised in the article in my opinion are very relevant in the present day business world and the various companies as well as the business organizations should take into consideration these factors while designing their marketing strategies and also during the implementation of them for the achievement of their desired goals and objectives. As already mentioned the effectiveness of the marketing strategies depends on the context as well as the scenario in which they are used. Therefore, the various marketing managers should study the internal as well as the external environment in which they are operating and also the marketing strategies adopted by their competitors and other companies into consideration before formulating their own marketing strategies and implementing them. Marketing and social media The article Classroom Community, Pedagogical Effectiveness, and Learning Outcomes Associated with Twitter Use in Undergraduate Marketing Courses written by Theresa B. Clarke and C. Leigh Nelson and published in Journal for Advancement of Marketing Education in the year 2012 intends to give an overview of the process of marketing and the use of various social media platforms like Twitter, Facebook and others in that particular process (Clarke Nelson, 2012). This particular study by the authors tries to analyze the effects of the use of the Twitter in the process of marketing and the way this particular technology can be utilized to enhance the process of marketing (Clarke Nelson, 2012). The authors in this particular article try to analyze the impact of latest technologies as well as innovations on the process of marketing utilized by the various companies as well as the business organizations (Clarke Nelson, 2012). It is to be noted that the advent of the latest technologies as well as innovations have drastically changed the way the various companies as well as the business organizations conduct their business (Babin Zikmund, 2015). A pertinent example of this is the use of the latest technology as well as the innovations like the use of the various forms of electronic media for the conduct of their business. Thus, the various companies take the help of various social media platforms like Twitter, Facebook and others for the purposes of the promotion of their products and also to analyze the needs as well as the requirements of the customers in the most effective manner (Clarke Nelson, 2012). Therefore, it would not be too far-fetched to say that the various so cial media platforms have become an important part of the marketing strategies adopted by the various companies as well as the business organizations. The various marketing managers in the present day business world face various problems related to the process of marketing (De Mooij, 2013). The major dilemma which most of the managers face is which marketing strategy they should use in a bid to promote their products as well as services and also to bring about the overall growth and the development of their business organization or the company concerned (De Mooij, 2013). Therefore, the various marketing managers often take the help of the various forms of electronic media to promote the products as well as the services offered by their company or the business organization concerned. The use of the various forms of social media not is time saving but also is very cost effective (De Mooij, 2013). It also provides the various companies as well as the business organizations with the option of finding the needs and the requirements of the customers in the best possible manner. Therefore, the various marketing managers often resort to th e use of the various forms of social media for the process of marketing of their products as well as services. I would like to comment here that I totally agree with the concept which the authors argue about in this particular article. The present day world of technological advancement does calls for the use of latest innovations as well as technology for the purposes of business. Therefore, the various companies as well as the business organizations should try to use the latest innovations as well as technology for the purposes of their business and more specifically for the purposes of marketing. Marketing strategy and Organizational Performance The article Impact of Environmental Dynamism on Marketing Strategy Comprehensiveness and Organizational Performance written by the authors Wael Mohd, Subhi Idris and Raed A. Momani in the year 2013 was published in the International Journal of Business and Management. It gives an overview of the relationship between the various marketing strategies and organizational performance (Idris Momani, 2013). It is to be noted that this is one of the very few articles which try to analyze the relationship between the two concepts. The authors in this particular paper try to explore the relationship between the concepts of marketing strategy and organizational performance. The performance of the employees within a particular company or business organization is directly related to the performance of the employees (Idris Momani, 2013). The marketing strategies which the companies or the business organizations is directly related to and also affects the performance of the employees. It is often seen that if the marketing strategies used by a particular company or business organization is innovative and technologically advanced then the employees within that particular organization or the business organization naturally feel the desire to perform better. The marketing managers related to the various companies as well as the business organizations can utilize this particular concept not only to enhance the performance level of their employees but also to develop new innovative and technologically advanced marketing strategies. It is to be noted that the various marketing strategies which a company or a business organization uses has a direct impact on the brand image of the company or the business organization concerned (De Mooij, 2013). Therefore, the various marketing managers should take these factors into consideration for the formulation as well as the implementation of their marketing strategies. It is to be noted that both the concepts of marketing strategies as well as organizational performance form important aspects of the entire business strategies of the various companies as well as business organizations. Therefore, the various companies as well as the business organizations should take both these factors into consideration for the development of their marketing strategy and also for their implementation. Conclusion Therefore, from the above discussion it becomes apparent that marketing forms an important aspect of the overall business plan of the various companies as well as the business organizations. It is to be noted that the various companies as well as business organizations use several innovative marketing strategies in the present times to outrival their competitors. In addition to this, an effective assessment of the internal as well as the external is also important for the formulation and the implementation of the various marketing strategies. It is to be noted that the effectiveness of the various marketing strategies depends on the scenario as well as the context in which they are used and therefore the marketing strategy which was useful for one company or business organization may not be effective for another company or business organization. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Babin, B. J., Zikmund, W. G. (2015).Exploring marketing research. Cengage Learning. Clarke, T. B., Nelson, C. L. (2012). Classroom community, pedagogical effectiveness, and learning outcomes associated with Twitter use in undergraduate marketing courses.Journal for Advancement of Marketing Education,20(2). De Mooij, M. (2013).Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Hartley, R. F., Claycomb, C. (2013).Marketing mistakes and successes. Wiley. Idris, W. M. S., Momani, R. A. (2013). 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