Advertising in the 21st century.Communication and Consumer Behavior Essay

Advertising in the 21st century.Communication and Consumer style - Essay ExampleRegardless of the fact that the key function of the de none routine is to persuade the posterior area audience in the benefits of purchasing goods or services, the parley function of advertising is essentially wider. Therefore, the aim of the makeup is to analyze the confabulation and customer demeanour function of the advertising process from the perspective of arranging sustainable communication with the target audience, including feedback. Considering the fact that advertising washbowl also change the overall industry approaches towards the communication process, the paper will be focused on the formulas of widening these approaches, and outlining the basic strategies of adjusting and regulating the communication with the target audience, basing on the latest communication technologies. Communicative Function of the Advertising Process First, it should be stated that in accordance with the r esearch by Carbaugh (2008), the advertising that is based on the communication process is featured with atomic number 23 distinctive aspects It differs from the standard communication process, as the basic function of advertising does not involve feedback, and it may be initiated without the mutual agreement of the parties. The general principle of the effective advertising is explained by the perception aspect. This kernel that perceptional patterns, as well as cultural codes of the target audience define whether the communication process can be initiated. For instance, a company that produces meat products will never be able to hit the vegetarian atom of the audience. The communication process approaches can be changed depending on the consumers involvement. The further step of the communication process is associated with the purchases. Hence, the motives that stimulate purchases, are originated by the communication process, as well as perception aspects of the target audienc e. Additionally, the communication process of advertising influences the customer behavior. The customers change their involvement into the communication process depending on the perception patterns of the advertising strategy. In accordance with the bedrock of the advertising theory, the communication process simplifies the customers movement through the customer behavior stages. (Lee and Ferguson, 2002) Therefore, this process is often regarded as a set of standardized matters, while the influence of advertizing is quite a individual. The stages are given on the scheme below While some customers pass all the stages quickly, the others may stop at any of them without passing to the utmost one (Person, 2010). This means that the communicative function of the advertisement process is to create and carry a message for the audience, and this message should stimulate the audience move to the final stage (Purchase). The leverage function of the communication is often regarded as a sup plementary aspect of the allover advertisement process (Tanaka, 2010).It creates the necessary background for accelerating the customers understanding of the product benefits. Nevertheless, the communication itself can not be the sufficient aspect of the effective advertising therefore, the strategy is often backed up by various images either verbal or visual (however, they are often combined). Hence, in accordance with the basics of the advertising theory, advertising and marketing are grounded on the matters of thoughts control. (Jian-Hua and Zhi-Yun, 2010) Mass media advertisement and